Leo Petaccia | Giving great brands the right voice
"The Oakville Job"
Project Profile —
- Dan Cooper Group (an Oakville-based real estate firm specializing in sought-after homes in the Western Greater Toronto Area)
- Website rewrite | Total digital re-brand
- Spring - Summer 2019
If anyone’s buying or selling a quality home in the Western GTA, there’s a pretty good chance they’re doing it through Dan Cooper Group. Dan and his team have been at the top of their game for 25 years and counting, thanks to their intrepid service and unparalleled knowledge of real estate. It’s just that their last site didn’t say that in any sort of resonant way. So, I rewrote it from scratch after interviewing Dan and his team, and in the process, gave “DCG” a newer, bolder voice that matched the warmth and enthusiasm of his brand. Dan loved it, and you’d better believe I loved that.
Richard Robbins International is a massive in force in real estate sales training. These people turn decent sales agents into maestros of their trade, whether through massive events or one-on-one workshops—and they've got the numbers to prove it. I was lucky enough to take RRI on in the spring of 2018 upon a request to have "edge and character" added to their voice—both digitally and in print.
With my first campaign, I was tasked with personifying who they are and what their unique position entails in their niche industry, only with one line.
I came up with "Your last stop before the top," plus a few more concepts.
- Cannect (a fast-rising home equity loan lender based in Toronto)
- Social Media Campaign (Instagram)
- Spring 2018
Cannect is a young company, but their CEO and founder, Marcus Tzaferis, is no neophyte to the finance game. Tzaferis' company specializes in helping people use their current home equity to get a loan, and in a few easy steps online, no less. Tzaferis hired me to create their inaugural social media campaign that would simply, but compellingly introduce potential home buyers to his vision.
Check out more of my work for them via Instagram at @cannect.ca.
Here’s another project I penned for Richard Robbins International. The company holds these massive workshops every so often. RRI calls them “Masters Academy” events, and they’re one of RRI’ strongest offerings; Agents who want to up their game learn a ton at these things. I had to write up a simple, yet bold magazine ad for one of their masters academy events that took place in Toronto in the fall of 2018.
- Website rewrite | Instagram revamp | Total rebrand
- Spring 2017 - Spring 2018
In May of 2017, I got hired by a local Toronto barbershop called "Garrison's by the Park" to take over all things copy. I took on everything from social media to in-store signage. I also wrote a new website for them that launched in the winter of 2017, and between the site and the blog I’d created, I made sure to inject a healthy dose of keywords for better search engine optimization. My work imparted a memorable and distinct voice to Garrison’s during a crucial re-branding period. Thanks to my solid background in grooming content and a love for all things barbering, I was able to nail it for this business, and I helped them land a substantial amount of followers along the way.
This one’s pretty unique: In late 2018, an Italian family in Le Marche, Italy, needed a digital facelift for their hotel business, and the hotel itself is a centuries-old castle in the quiet, yet breathtaking hills of Montappone. The hotel’s primary owners, Franco and Gabriella Riccucci, requested that their business’ image be modernized so as to freshen things up. I rewrote their entire website, plus I added some bonus content that would enrich their offering, like an “Explore” page that talks up Marche’s most beautiful sites.