Leo Petaccia | Let's give your brand the right voice
It doesn’t matter what you do or what you make, if it needs a great story—the kind that’ll compel, convert and engage—we’ll make it happen.
"A New Grooming Club"
Project Profile —
- Axe & Hatchet Grooming Club (a high-end barbershop franchise based in Toronto)
- Total re-brand | New website
- Summer | Fall 2019
Leo’s been around barbershops since he was a kid, and if you know him, you know he loves them. Axe & Hatchet is one of the city's best and they've been making Toronto men look great since 2014, so when we got the chance to tell their story and refresh their brand, it was a no-brainer. The challenge was modernizing the client's visuals while preserving their classic soul, so we produced a sleek set of graphic devices and a bold, new website for them, complete with a "process" video, interactive content like a haircut handbook and a blog that'll engage clients and help the shop’s search rankings. And we've got big plans to help A&H grow. Click the link below and check these guys out.
- Dan Cooper Group (an Oakville-based real estate firm specializing in sought-after homes in the Western Greater Toronto Area)
- Website rewrite | Total digital re-brand
- Spring | Summer 2019
If anyone’s buying or selling a quality home in the Western GTA, there’s a pretty good chance they’re doing it through Dan Cooper Group. Dan and his team have been at the top of their game for 25 years and counting, thanks to their intrepid service and unparalleled knowledge of real estate. It’s just that their last site didn’t say that in any sort of resonant way. So, we rewrote it from scratch after interviewing Dan and his team, and in the process, gave “DCG” a newer, bolder voice that matched the warmth and enthusiasm of his brand. Dan loved the response he got post-site launch, and you’d better believe we loved that.
Richard Robbins International is a massive in force in real estate sales training. These people turn decent sales agents into maestros of their trade, whether through massive events or one-on-one workshops—and they've got the numbers to prove it. What their brand didn’t have was a distinctive voice, so we took them on in the spring of 2018.
With our first campaign—which ran on social, online and print—we were tasked with personifying RRI while capturing what their unique position entails in such a niche industry, only with one line.
We came up with "Your last stop before the top," plus a few more concepts. The idea was to make RRI a motivator who’ll help real estate agents go from good to awesome.
The campaign generated a ton of awareness and helped boost workshop registration.
- Cannect (a fast-rising home equity loan lender based in Toronto)
- Inaugural social media campaign
- Spring | Summer 2018
Cannect is a young company, but their CEO and founder, Marcus Tzaferis, is no neophyte to the finance game. Tzaferis' company specializes in helping people use their current home equity to get a loan, and in a few easy steps online, no less. He’s basically turned what was once a tedious and time-consuming process into an easy one, so we created their inaugural social media campaign to communicate that in a compelling, yet conversational way. They wanted to say that using your home equity to borrow low-interest cash needn’t go beyond a few minutes with a laptop.
The client loved the way we expressed his value proposition, and the campaign helped drive business to their site.
- Website rewrite | Instagram revamp | Total re-brand
- Spring 2017 | Spring 2018
In May of 2017, Leo got hired by a local Toronto barbershop called "Garrison's by the Park" to take over all things copy. He took on everything from social media to in-store signage. Leo also conceived and wrote a new website for Garrison’s that launched in the winter of 2017, and between the site and the blog he’d created, he injected a good dose of keywords for better search engine optimization. His work also imparted a memorable and distinct voice to Garrison’s brand during a crucial re-structuring period. Thanks to Leo’s solid background in grooming content and a love for all things barbering, he was able to nail it for Garrison’s, and he helped them land a substantial amount of followers along the way.
Leo often refers to this time as this birth of his business, and the best year his beard’s ever had.
In late 2018, an Italian family in Le Marche, Italy, needed a digital facelift for their hotel business. The hotel itself is a centuries-old castle in the quiet, yet breathtaking hills of Montappone, and its primary owners, Franco and Gabriella Riccucci, wanted their business’ image modernized so as to freshen things up. We rewrote their entire website, plus we added some bonus content that would enrich their offering, like an “Explore” page that talks up some of Le Marche’s most beautiful sites.
Today, we produce a monthly e-newsletter that’s helped generate more awareness, and in turn, more business for Palazzo Riccucci. Our e-mails also highlight the understated richness of not just Montappone but everything surrounding her, like the Roman ruins that litter the coast of Urbino and the countless that woo wine aficionados the world over. Our content helps the hotel attract more tourists looking to see a side of Italy that’s not often explored.